Streamlining digital banking

I'm glad to share how I transformed the UBS Bank mobile app by enhancing its design system, boosting accessibility, and introducing new features. By tackling inconsistencies and creating thorough documentation, I helped make the app more cohesive and intuitive, setting a new standard in digital banking for a seamless, user-focused experience.

Client

UBS

Industry

Banking

Year

2023

Deliverables

Product Design

Toolstack

Figma, Sketch

Streamlining digital banking

I'm glad to share how I transformed the UBS Bank mobile app by enhancing its design system, boosting accessibility, and introducing new features. By tackling inconsistencies and creating thorough documentation, I helped make the app more cohesive and intuitive, setting a new standard in digital banking for a seamless, user-focused experience.

Client

UBS

Industry

Banking

Year

2023

Deliverables

Product Design

Toolstack

Figma, Sketch

Streamlining digital banking

I'm glad to share how I transformed the UBS Bank mobile app by enhancing its design system, boosting accessibility, and introducing new features. By tackling inconsistencies and creating thorough documentation, I helped make the app more cohesive and intuitive, setting a new standard in digital banking for a seamless, user-focused experience.

Client

UBS

Industry

Banking

Year

2023

Deliverables

Product Design

Toolstack

Figma, Sketch

UBS Banks mobile app offers a seamless, intuitive banking experience, putting powerful financial tools right at your fingertips.

UBS Banks mobile app offers a seamless, intuitive banking experience, putting powerful financial tools right at your fingertips.

UBS Banks mobile app offers a seamless, intuitive banking experience, putting powerful financial tools right at your fingertips.

Challenges

How might we build a design system that supports rapid updates and scales with future app growth?

How might we ensure the app is accessible to a diverse, global user base with varying needs?

How might we make onboarding smoother for new designers to maintain continuity in design quality and standards?

How might we create a consistent user experience across all app features to build trust and ease of use?

Challenges

How might we build a design system that supports rapid updates and scales with future app growth?

How might we ensure the app is accessible to a diverse, global user base with varying needs?

How might we make onboarding smoother for new designers to maintain continuity in design quality and standards?

How might we create a consistent user experience across all app features to build trust and ease of use?

Challenges

How might we build a design system that supports rapid updates and scales with future app growth?

How might we ensure the app is accessible to a diverse, global user base with varying needs?

How might we make onboarding smoother for new designers to maintain continuity in design quality and standards?

How might we create a consistent user experience across all app features to build trust and ease of use?

#1

bank in Switzerland

115k

employees worldwide

$86.1B

total equity

1M+

app downloads

4.7

app store rating

Who the users are

The bank’s extensive user data allowed me to create user personas based on real behavioral patterns, preferences, and demographics. This data-driven approach ensured that the personas accurately reflected the needs and goals of the bank’s diverse user base, enabling more targeted and effective design solutions.

Who the users are

The bank’s extensive user data allowed me to create user personas based on real behavioral patterns, preferences, and demographics. This data-driven approach ensured that the personas accurately reflected the needs and goals of the bank’s diverse user base, enabling more targeted and effective design solutions.

Who the users are

The bank’s extensive user data allowed me to create user personas based on real behavioral patterns, preferences, and demographics. This data-driven approach ensured that the personas accurately reflected the needs and goals of the bank’s diverse user base, enabling more targeted and effective design solutions.

Young Professionals

Ambitious individuals beginning to accumulate wealth, focused on growth investments and financial planning. They prefer UBS for access to investment options and user-friendly digital tools, supporting their wealth-building journey with expert guidance and convenience.

Wealthy investors and business owners

Individuals with significant assets seeking advanced wealth management, legacy planning, and exclusive investment opportunities. They rely on UBS for personalized, high-touch advisory services and global investment insights to manage and grow their wealth securely.

Global professionals and expats

International professionals needing multi-currency accounts, cross-border financial solutions, and tax-efficient planning. They value UBS’s global presence and digital banking tools, allowing them to manage their finances seamlessly across countries.

Accessibility improvement

By enhancing accessibility, I significantly improved the user experience for individuals with visual impairments. Adjusting text and chart color contrasts to meet accessibility standards ensures that critical information is easier to read and understand. These updates make the app more inclusive and adaptable, supporting a broader range of users in accessing their financial information confidently and seamlessly.

Accessibility improvement

By enhancing accessibility, I significantly improved the user experience for individuals with visual impairments. Adjusting text and chart color contrasts to meet accessibility standards ensures that critical information is easier to read and understand. These updates make the app more inclusive and adaptable, supporting a broader range of users in accessing their financial information confidently and seamlessly.

Accessibility improvement

By enhancing accessibility, I significantly improved the user experience for individuals with visual impairments. Adjusting text and chart color contrasts to meet accessibility standards ensures that critical information is easier to read and understand. These updates make the app more inclusive and adaptable, supporting a broader range of users in accessing their financial information confidently and seamlessly.

I enhanced the text color contrast in the design system to align with WCAG AA standards, ensuring readability across various backgrounds. This involved adjusting secondary and tertiary text colors to increase contrast ratios, making essential information more accessible and legible for all users.

I redefined chart color schemes within the dedicated charts design system to include high-contrast, color-blind-friendly palettes. This update ensures data visualizations are clearer and accessible to users with color vision deficiencies.

Charts Library

I designed a charts library for bar, column, line, and pie charts, ensuring consistency and accessibility across UBS's digital products. This scalable solution enhanced clarity, streamlined development, and improved user experience across both desktop and mobile apps.

Charts Library

I designed a charts library for bar, column, line, and pie charts, ensuring consistency and accessibility across UBS's digital products. This scalable solution enhanced clarity, streamlined development, and improved user experience across both desktop and mobile apps.

Charts Library

I designed a charts library for bar, column, line, and pie charts, ensuring consistency and accessibility across UBS's digital products. This scalable solution enhanced clarity, streamlined development, and improved user experience across both desktop and mobile apps.

Quick actions

I designed a customizable quick links panel for the home screen, enabling users to set up to three preferred actions for instant access. This feature enhances user experience by saving time and providing easy access to frequently used tasks, improving satisfaction and engagement. For the business, it boosts app retention and user loyalty by offering a tailored, efficient banking experience, aligning with UBS’s goal of providing high-value, user-centric digital services.

Quick actions

I designed a customizable quick links panel for the home screen, enabling users to set up to three preferred actions for instant access. This feature enhances user experience by saving time and providing easy access to frequently used tasks, improving satisfaction and engagement. For the business, it boosts app retention and user loyalty by offering a tailored, efficient banking experience, aligning with UBS’s goal of providing high-value, user-centric digital services.

Quick actions

I designed a customizable quick links panel for the home screen, enabling users to set up to three preferred actions for instant access. This feature enhances user experience by saving time and providing easy access to frequently used tasks, improving satisfaction and engagement. For the business, it boosts app retention and user loyalty by offering a tailored, efficient banking experience, aligning with UBS’s goal of providing high-value, user-centric digital services.

Preject RED

I identified that excessive use of the brand red caused confusion as users associated it with destructive actions. Through user research and testing, I confirmed this perception and replaced neutral red elements with dark grey, reserving red for promotive contexts. This change improved user clarity, reduced hesitation, and maintained brand integrity, leading to a more intuitive and trusted user experience.

Documentation

I created comprehensive documentation for the design system, streamlining onboarding for new designers by providing clear guidelines, component libraries, and use-case examples. This documentation reduced onboarding time, ensured consistency across designs, and empowered new team members to quickly contribute to projects, improving overall team efficiency and collaboration.

Design System enhancing

I enhanced the Design System by standardizing components, refining guidelines, and improving scalability, which significantly reduced inconsistencies across the company's digital products. This ensured a cohesive user experience, streamlined collaboration between teams, and improved efficiency in maintaining and updating designs.

Design System enhancing

I enhanced the Design System by standardizing components, refining guidelines, and improving scalability, which significantly reduced inconsistencies across the company's digital products. This ensured a cohesive user experience, streamlined collaboration between teams, and improved efficiency in maintaining and updating designs.

Design System enhancing

I enhanced the Design System by standardizing components, refining guidelines, and improving scalability, which significantly reduced inconsistencies across the company's digital products. This ensured a cohesive user experience, streamlined collaboration between teams, and improved efficiency in maintaining and updating designs.

Store ratings

By implementing the design improvements discussed – I significantly improved the user experience of the UBS Bank mobile app. These changes addressed user pain points, increased usability, and fostered trust, which collectively contributed to higher user satisfaction. As a result, the app's ratings on the App Store and Google Play increased, reflecting positive feedback from a broader audience and strengthening the app's reputation in the market.

Design Result

These efforts reduced inconsistencies, streamlined onboarding for designers, and significantly improved the user experience. Collectively, this work boosted user satisfaction and trust, leading to higher app ratings and reinforcing UBS’s reputation for delivering exceptional digital products.

Design Result

These efforts reduced inconsistencies, streamlined onboarding for designers, and significantly improved the user experience. Collectively, this work boosted user satisfaction and trust, leading to higher app ratings and reinforcing UBS’s reputation for delivering exceptional digital products.

Design Result

These efforts reduced inconsistencies, streamlined onboarding for designers, and significantly improved the user experience. Collectively, this work boosted user satisfaction and trust, leading to higher app ratings and reinforcing UBS’s reputation for delivering exceptional digital products.

Takeaways & learnings

Gained valuable experience working in a global corporation, collaborating effectively with multidisciplinary teams across cultures, time zones, and priorities.

Learned the importance of cultural nuances in color interpretation, such as green symbolizing growth in some regions while blue conveys similar meaning elsewhere, ensuring designs are inclusive and globally relevant.

Leveraging methods like A/B testing and user interviews provided data-driven insights, reinforcing the importance of validating design decisions with real users.

Incremental changes, informed by research and user feedback, deliver measurable improvements in both user experience and business outcomes.

A cohesive Design System ensures a unified experience across products, reducing user confusion and streamlining development efforts.

Takeaways & learnings

Gained valuable experience working in a global corporation, collaborating effectively with multidisciplinary teams across cultures, time zones, and priorities.

Learned the importance of cultural nuances in color interpretation, such as green symbolizing growth in some regions while blue conveys similar meaning elsewhere, ensuring designs are inclusive and globally relevant.

Leveraging methods like A/B testing and user interviews provided data-driven insights, reinforcing the importance of validating design decisions with real users.

Incremental changes, informed by research and user feedback, deliver measurable improvements in both user experience and business outcomes.

A cohesive Design System ensures a unified experience across products, reducing user confusion and streamlining development efforts.

Takeaways & learnings

Gained valuable experience working in a global corporation, collaborating effectively with multidisciplinary teams across cultures, time zones, and priorities.

Learned the importance of cultural nuances in color interpretation, such as green symbolizing growth in some regions while blue conveys similar meaning elsewhere, ensuring designs are inclusive and globally relevant.

Leveraging methods like A/B testing and user interviews provided data-driven insights, reinforcing the importance of validating design decisions with real users.

Incremental changes, informed by research and user feedback, deliver measurable improvements in both user experience and business outcomes.

A cohesive Design System ensures a unified experience across products, reducing user confusion and streamlining development efforts.

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See more of my work

I'm proud of the work I've done in my career, and I'm excited to share it with you.
Check out my other projects to see examples of my skills and experience.

See more of my work

I'm proud of the work I've done in my career, and I'm excited to share it with you.
Check out my other projects to see examples of my skills and experience.

See more of my work

I'm proud of the work I've done in my career, and I'm excited to share it with you.
Check out my other projects to see examples of my skills and experience.

© 2025 Nikita Gulak. Slaay.

Made by me in Figma & Framer.

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© 2025 Nikita Gulak. Slaay.

Made by me in Figma & Framer.

© 2025 Nikita Gulak. Slaay.

Made by me in Figma & Framer.