Project
WEB DESIGN
PUBLICATION
2024
CLIENT
ORANGE
Orange
Flex
Not prepaid, not a contract. A subscription! Orange Flex is all you need.
Web Design for Orange, one of the leading telecommunications provider in Poland
Orange polska
Client
Leading telecommunications operator and digital service provider.
Orange serves 287 million customers, individuals, professionals, and large companies. They are one of the world’s foremost telecommunications operators for multinational companies, under the Orange Business brand.
136,000
employees
2nd
european telecoms brand
(8th global telecoms brand)
26
countries
€ 43.5
billion revenue in 2022
Objective
Orange Flex, Orange’s subscription service, is a state-of-the-art way to access telecommunications services that combines the benefits of long-term contracts and pay-as-you-go SIM cards.
Orange needed a visually appealing promotional website that would convince visitors to try the Orange Flex service and download the app used to manage the subscription.
We took up the challenge and set out to design a beautiful website and support Orange in optimizing the existing information architecture.
Challenges
Workshops
Usability tests
UX writing
Prototyping
Problem Finding
Stakeholder Interview
Design System
Product design
Scope of work
Homepage
Mobile version
STYLES
Helvetica Neue
Header
Helvetica Neue
size
30 - 24 - 18 - 16 - 14 - 12
Letter spacing
-0.50% -0.25%
Body
Helvetica Neue
Flex is a mobile offer that you buy and manage in-app. And you can stay on Flex for as long as you want – you're not tied down by a contract.
The website offers a convenient and stylish way to enhance your viewing experience. You can easily switch between the light and dark themes to match your preferences and environment. With the adaptive themes, you can enjoy a comfortable reading experience whether you're working in a well-lit office or relaxing in a dimly lit room.
THE RESULT
New design optimized for the target audience
Exciting, eye-catching animations
Revamped information architecture
Original, dark mode-based visuals that match the Orange Flex brand
