Problems
User interviews were conducted with target audience to get in-depth feedback and know better the users’ needs, pain points, and preferences.
01
Communication hurdles
Once users shortlist properties they contact real estate agents or property owners and resulting in a bunch of unknown numbers in their phone. When they get a call back, they struggle to recall which specific property the caller is talking about.
02
Unfamiliarity with city
People who move to a different city often don’t know which area is better to live in. The lack of knowledge about the local amenities, lifestyle, and overall vibe of different areas makes it difficult to choose the right place for their new home.
03
Lack of trust
Users are aware of the fact that fraud often occurs with rental properties and they may be concerned about being scammed or misled. They may be hesitant to trust real estate agents or private landlords with their personal information.
Solutions
01
Seamless communication
In-app messaging system facilitates direct communication between users and property agents/owners. When calling, the app suggests to save the phone number and assign an ID number of the listing, so later they could find out what listing a phone number belongs to.
02
Neighborhood ratings
Every listing goes with the address mentioned and a district ratings. Right in the listing details users can see ratings for the availability of parks and grocery stores nearby, the level of infrastructures, crime level, reviews from locals and more.
03
Verification and reviews
Housed is fighting fraud and helps users build trust by verifying the identity of private owners and the legitimacy of real estate agencies. The app allows users to read reviews from other users, so they can get a sense of the agent's or owner's reputation.
Sarah, 28
Young professional specialist moving to a new city for work opportunities.
Emotional Drivers:
Excitement, anxiety, and the desire for a comfortable and secure living space.
Goals and Motivations:
Find a rental property that offers a safe and vibrant neighborhood.
Access to nearby amenities, public transportation, and leisure spots is crucial.
Looking for a place that suits her lifestyle and is within her budget.
Challenges:
Lack of knowledge about the new city's neighborhoods.
The pressure to make a quick decision due to work relocation.
Balancing preferences with budget constraints.
Alex, 35
Emotional Drivers:
Anticipation, concern for family's well-being, and the desire for a long-term investment.
Goals and Motivations:
Find a property that provides ample space for the family and potential future growth.
Safety, good schools, and family-friendly environment are top priorities.
Seeking a home that aligns with their lifestyle and financial stability.
Challenges:
Navigating unfamiliar neighborhoods in the new city.
Balancing practical requirements with emotional attachment to potential homes.
Ensuring the property fits within their budget without sacrificing essential features.
Styleguide
Blue Ribbon
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Blue Zodiac
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Cadet Blue
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Aa
Satoshi
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Wireframes
The wireframes were created using a combination of user research and feedback from stakeholders. They found them to be clear, easy-to-understand, and helpful.
Saved listings & Searches
Saved treasures
The app allows users to save not only listings to their favorites, but also search parameters, so the users will receive instant notifications of new listings that match their criteria.
