Shopping is redesigned

Reserved is a renowned Polish apparel retailer The project focused on creating an intuitive, visually striking, and user-friendly interface that seamlessly combines style with functionality. The app features a minimalist design that reflects Reserved’s brand identity, streamlined navigation for effortless browsing, and personalized tools like wishlists and tailored recommendations.

Client

LPP

Industry

Retail

Year

2024

Deliverables

Mobile App Design

Toolstack

Figma

Shopping is redesigned

Reserved is a renowned Polish apparel retailer The project focused on creating an intuitive, visually striking, and user-friendly interface that seamlessly combines style with functionality. The app features a minimalist design that reflects Reserved’s brand identity, streamlined navigation for effortless browsing, and personalized tools like wishlists and tailored recommendations.

Client

LPP

Industry

Retail

Year

2024

Deliverables

Mobile App Design

Toolstack

Figma

Shopping is redesigned

Reserved is a renowned Polish apparel retailer The project focused on creating an intuitive, visually striking, and user-friendly interface that seamlessly combines style with functionality. The app features a minimalist design that reflects Reserved’s brand identity, streamlined navigation for effortless browsing, and personalized tools like wishlists and tailored recommendations.

Client

LPP

Industry

Retail

Year

2024

Deliverables

Mobile App Design

Toolstack

Figma

The launch date was approaching for the m-commerce application that we had developed for Reserved, one of LPP’s leading brands. The Client decided to use our Advisory services to gain a deeper understanding of its customers and plan out a roadmap for the app’s further development.

We’ve redesigned the Reserved app as a part of a mobile transformation collaboration with LPP

We’ve redesigned the Reserved app as a part of a mobile transformation collaboration with LPP

The launch date was approaching for the m-commerce application that we had developed for Reserved, one of LPP’s leading brands. The Client decided to use our Advisory services to gain a deeper understanding of its customers and plan out a roadmap for the app’s further development.

client

Leading apparel retailer in CEE

Leading apparel retailer in CEE

and largest

player in Poland

Nearly 2500

stores

Nearly 2500

stores

across three

continents

Five major

clothing brands

Five major

clothing brands

available in

40 countries

Listed on Warsaw
Stock Exchange

Listed on Warsaw
Stock Exchange

as a part of the

WIG30 index

LPP owns five major clothing brands: Reserved, House, Cropp, Mohito, and Sinsay

GOAL & OBJECTIVE

Our goal was to improve app’s appearance, functionality

and overall user experience

Our goal was to improve app’s appearance, functionality

and overall user experience

Our goal was to improve app’s appearance, functionality

and overall user experience

Our objective was also to loyalize the brand’s customer base and connect offline stores with the e-commerce offering. We would accomplish this objective by building an omnichannel m-commerce application.

Support the Client in defining a mobile strategy for LPP brands

Develop a modular, scalable mobile solution

Define the mobile app’s role in the omnichannel customer journey

Combine user needs with business requirements

Challenges

Workshops

UX writing

Roadmaps

Research

Design system

Product design

We advised on mobile strategy, built a roadmap for future product improvements and created a design system

Scope of work

We've created a simple

yet elegant style to match

the whole Reserved ecosystem

We've created a simple

yet elegant style to match

the whole Reserved ecosystem

We've created a simple yet elegant style to match

the whole Reserved ecosystem

PROJECT

The app went through a big redesign process to improve its appearance, functionality and overall user experience.


This redesign significantly improved the app's navigation. Now users can more easily find what they need thanks to a clearer menu, content structure and optimized user paths.

The app went through a big redesign process to improve its appearance, functionality and overall user experience.


This redesign significantly improved the app's navigation. Now users can more easily find what they need thanks to a clearer menu, content structure and optimized user paths.

The app went through a big redesign process to improve its appearance, functionality and overall user experience.


This redesign significantly improved the app's navigation. Now users can more easily find what they need thanks to a clearer menu, content structure and optimized user paths.

Dostepność: Duża

Dostepność: Średnia

Dostepność: Mała

The product availability feature lets users see if items are in nearby stores, helping them decide whether to buy online or visit a store.

Product availability

Product availability

Product availability

Orders

Orders

Orders

We have emphasized the new features related to ordering. Users are better informed about payment renewal requirements, shipment tracking capabilities, and can easily file a claim or return the purchased product.

We have combined the principles, tools and processes into a single design system
to simplify the design process, facilitate the handover of the design and maintain
consistency throughout the product.

Design System

Clear standards for designing, construction and development

Clear standards for designing, construction and development

Clear standards for designing, construction and development

You can try Reserved app

on Google Play or App Store

You can try Reserved app

on Google Play or App Store

You can try Reserved app

on Google Play or App Store

Thank you for viewing!

Thank you for viewing!

Thank you for viewing!

See more of my work

I'm proud of the work I've done in my career, and I'm excited to share it with you.
Check out my other projects to see examples of my skills and experience.

See more of my work

I'm proud of the work I've done in my career, and I'm excited to share it with you.
Check out my other projects to see examples of my skills and experience.

See more of my work

I'm proud of the work I've done in my career, and I'm excited to share it with you.
Check out my other projects to see examples of my skills and experience.

© 2025 Nikita Gulak. Slaay.

Made by me in Figma & Framer.

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© 2025 Nikita Gulak. Slaay.

Made by me in Figma & Framer.

© 2025 Nikita Gulak. Slaay.

Made by me in Figma & Framer.